Back in February, I wrote about how Microsoft had lanched Channel9, an honest and open discussion with their developer community, a strategy the heady authors of the Cluetrain Manifesto introduced over a decade ago.
They are now joined by Starbucks and Dell, so says MSNBC.
What’s the nuance? First off, it’s interesting to note that the service […]

In case some of you thought the blogosphere was simply a haven for losers in basements worldwide, the INSIGHT blog from EyeTraffic Media highlights a recent study from TNS Media Intelligence/Cymfony that includes some good data:

49% of senior marketing executives believe that social media should be monitored at the executive level and be allocated significant […]