I’ve been pounding on the difference between viral and organic this whole spring, both on this blog, and in pretty much every meeting that talks about web-based marketing.
Although I know it’s not particularly endearing, I love it when my predictions come true. Back in March, I wrote:
An organic campaign nourishes the hosts (or network […]

I’ve become a fast fan of Pandora, a service that learns about my musical preferences, and plays a stream of music that I can “tune” to my particular tastes.
Their email to me (see right) is a great example of organic (not viral) marketing, as they focus on providing value to me, not leveraging me to […]