nuance intelligence

30 Jun

Is The Internet “Green”?

Set aside for a moment the vagueness of “green,” and let’s ask a different question.  In an era where travel is being replaced by virtual conferencing, shopping by eCommerce, and partying by Second Life, what is the carbon cost of all of our time online?
I wrote a piece over at eCo Times which ran last […]

15 Apr

More Passengers on The Corporate Cluetrain

Back in February, I wrote about how Microsoft had lanched Channel9, an honest and open discussion with their developer community, a strategy the heady authors of the Cluetrain Manifesto introduced over a decade ago.
They are now joined by Starbucks and Dell, so says MSNBC.
What’s the nuance? First off, it’s interesting to note that the service […]

13 Feb

Virtual Earth Strategist Shares Insights

I had a great lunch today with John Corbett, CEO of AWhere and Bill Gail, Director of Strategic Business Development for Microsoft’s Virutal Earth. I’ll have a lot more to say about John and AWhere (disclosure: AWhere is a client of mine) in the days and months to come, and have a ton of […]

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