nuance intelligence

22 Mar

Weekend Contemplation

Shift Happens is a YouTube video highlighting the changes in the world, with a focus on the speed of the impact of globalization and digitization. Shift Happens has been viewed 4.5 million times on YouTube.
Watch Did You Know 2.0 (embedded here), is a refined version with some slightly different facts and emphasis. […]

19 Mar

Pandora Goes Organic

I’ve become a fast fan of Pandora, a service that learns about my musical preferences, and plays a stream of music that I can “tune” to my particular tastes.
Their email to me (see right) is a great example of organic (not viral) marketing, as they focus on providing value to me, not leveraging me to […]

25 Feb

DeMystify Above The Fold

Thanks to Guy Kawasaki’s excellent blog, we read a good post on Fluid Design that counters the age-old web maxim that you had to get everything (especially ads) above the fold.
visitors just completely overlooked the ads because they were coming to the site to read the content and didn’t give a doodle about what sat […]

12 Feb

Industry Standard: Back From The Dead

They were always my favorite - well written, more relevant, and not so ad-strewn. And they were the first to disappear from the news stand during the massive web contraction of 2001. But now The Industry Standard is back. The site is built in a newly-familiar style, with social network, news, blog […]

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