As a base to the acid of web 2.0 tools, their blogs, tweets (twits?), Duncan Work’s blog — 100 Trillion Connections — is an interesting balance.
Recently, Duncan posted some of his thoughts on the connection between the important work being done in mapping the human brain, and it’s implications for the social brain.
His conclusion?
… mapping […]

I’ve been pounding on the difference between viral and organic this whole spring, both on this blog, and in pretty much every meeting that talks about web-based marketing.
Although I know it’s not particularly endearing, I love it when my predictions come true. Back in March, I wrote:
An organic campaign nourishes the hosts (or network […]

Doesn’t matter if we’re talking about search, marketing, or web 2.0… organic is the new viral. A viral campaign uses its hosts to its own ends usually increasing attention to a particular web site.
An organic campaign nourishes the hosts (or network nodes), and gains the social ‘word-of-mouth’ hyper-growth as the result of its direct benefit […]