People who are leading a business, non-profit or other organization instinctively know that “online social networking” will, can, and should have a big impact. But during the busy business day, week, or month, it’s hard to find the time to translate this notion into practical strategy and performance metrics.
Although the development of functional tools […]

With the whole silicon valley echo chamber trying to figure out how to make money from social networks, I had very low expectations about our tiny little blog’s performance on Google search results.
When researching CPM and other detailed info on that very subject, our own blog hit the front page of google, specifically for the […]

Really. I don’t think they’re joking. (edited to add: it turns out, of course, that they are joking. I was fooled on April 1.  Turns out they’re well known for this.)
Virgin and Google have teamed up to send a team of people to Mars “within the next 20 years.”
See for yourself.
This is some […]

It has taken me the better part of a decade, but I finally think the Economist might understand a thing or two about the business of digital media. Throughout the 90’s and into this century, it seemed they were late to the table, with obvious observations that hit the newsstands six months after they […]