nuance intelligence

05 Sep

Breakthroughs In Business Map Mashups

It’s been a great summer over at AWhere, where breakthroughs in geo-analysis, location intelligence and busines map mashups have come one right after another.

CPG Vision lets category managers at consumer package goods companies visualize the entirety of their Retail Link data from WalMart, and correlate it with demographic data from Neilsen as well as weather […]

18 Mar

Can You Afford to Ignore Location Intelligence?

Inventing a new market category to go with your new business is exhausting and time consuming. This I have learned from experience. Painful experience.
So, when I sit down to talk through messaging and the slow pace of marketplace adoption with John Corbett of AWhere, he can end up a bit exacerbated, which I […]

03 Mar

Location Intelligence in Web Traffic Metrics

I’m doing a fair bit of research into location intelligence, geo-coding of data, and data visualization for AWhere these days, and found out that Quantcast (competitor of Alexa and comScore) is now including location-based info in their reports.
From their announcement:
We believe geographic and business/organizational data will be a powerful characterization of publishers’ audiences, especially as […]

22 Feb

Let the AWhereness Begin

Ah, AWhere. If you read this regularly (and who isn’t?), you are going to hear a lot about AWhere. But those posts will be talking at some level about what AWhere does, or some cool new application. Let this serve as the ‘what’ post, which I’ll reference time and again.
AWhere is a […]

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