nuance intelligence

21 May

Viral Campaigns and Unintended Consequences

I’ve been pounding on the difference between viral and organic this whole spring, both on this blog, and in pretty much every meeting that talks about web-based marketing.
Although I know it’s not particularly endearing, I love it when my predictions come true. Back in March, I wrote:
An organic campaign nourishes the hosts (or network […]

28 Apr

Advertising is not a Social Network Business Plan

Note to entrepreneurs, especially those whose plans I’m currently reviewing for the upcoming Colorado Capital Conference: if you still think that you can support any type of social media on ads, think again.
You can’t scan the RSS feed of a latte-fueled digerati without tripping over tales of low low low advertising CPMs for social networks. […]

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