nuance intelligence

Note to entrepreneurs, especially those whose plans I’m currently reviewing for the upcoming Colorado Capital Conference: if you still think that you can support any type of social media on ads, think again.

You can’t scan the RSS feed of a latte-fueled digerati without tripping over tales of low low low advertising CPMs for social networks. If you don’t believe this, see what the industry heavyweights at AlwaysOn’s recent Venture Summit East have to say; it’s not pretty.

What’s the nuance? From the perspective of a business whose primary revenue is not from developing online social media, a few things should be clear: Continue reading

Thanks to Guy Kawasaki’s excellent blog, we read a good post on Fluid Design that counters the age-old web maxim that you had to get everything (especially ads) above the fold.

visitors just completely overlooked the ads because they were coming to the site to read the content and didn’t give a doodle about what sat on the way top of the page. And really, when people were reading the content, the ads were too high to see and/or click on and website owners and their advertisers were not making any mula.

I think I first had this argument in 1995. Nice to know I was right (and on the losing side, IIRC).