nuance intelligence

28 Apr

Advertising is not a Social Network Business Plan

Note to entrepreneurs, especially those whose plans I’m currently reviewing for the upcoming Colorado Capital Conference: if you still think that you can support any type of social media on ads, think again.
You can’t scan the RSS feed of a latte-fueled digerati without tripping over tales of low low low advertising CPMs for social networks. [...]

25 Feb

DeMystify Above The Fold

Thanks to Guy Kawasaki’s excellent blog, we read a good post on Fluid Design that counters the age-old web maxim that you had to get everything (especially ads) above the fold.
visitors just completely overlooked the ads because they were coming to the site to read the content and didn’t give a doodle about what sat [...]

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