Pandora Goes Organic
I’ve become a fast fan of Pandora, a service that learns about my musical preferences, and plays a stream of music that I can “tune” to my particular tastes.
Their email to me (see right) is a great example of organic (not viral) marketing, as they focus on providing value to me, not leveraging me to reach my network.
So, to demonstrate the value of this approach, I’m now writing to tell you all how cool they actually are, rather than spamming you with something that’s a waste of your time. If you’re a math- or music-geek, do dig into their backend – the Music Genome Project (thanks for another great tip from Jim Ruberto).
I’m left now to wonder which will simply play more music I like — Pandora, or my iPod’s zen-like “shuffle songs”. In either case, the only radio I’m listening to these days is NPR.
