03 Mar
Location Intelligence in Web Traffic Metrics
I’m doing a fair bit of research into location intelligence, geo-coding of data, and data visualization for AWhere these days, and found out that Quantcast (competitor of Alexa and comScore) is now including location-based info in their reports.
From their announcement:
We believe geographic and business/organizational data will be a powerful characterization of publishers’ audiences, especially as advertisers begin to evaluate online media opportunities on a more targeted basis.
I thought the localization of advertising started in the ‘97 and ‘98 not ‘07 and ‘08, but it’s great to see the trend coming around again through another sales cycle.
