nuance intelligence

Thanks to Guy Kawasaki’s excellent blog, we read a good post on Fluid Design that counters the age-old web maxim that you had to get everything (especially ads) above the fold.

visitors just completely overlooked the ads because they were coming to the site to read the content and didn’t give a doodle about what sat on the way top of the page. And really, when people were reading the content, the ads were too high to see and/or click on and website owners and their advertisers were not making any mula.

I think I first had this argument in 1995. Nice to know I was right (and on the losing side, IIRC).