If you haven’t read the Cluetrain Manifesto, you should (hire us first and then) read it immediately. Written in the early days of the web, it is a collection of 95 theses that outline the rules for engaging people in the digital age. The basic message? Markets are conversations.

As original signatories of the manifesto, we saw then, and we know now, that only the authentic voice of real people has the chance to create any signal in the cachophonic noise of the day. (Did you know that more information will be generated in 2008 than in the 5,000 years until 2000?) Corporate marketing-speak now reveals impostors just trying to make a buck at the expense of customers. Even parts of Microsoft seem to get it.

Digital Evangelism

• Don’t call it marketing. Definitely don’t call it viral marketing. Those are things you do to people to convince them to buy something they probably don’t need. If you want to understand how to positively impact a community of people who would benefit from your product or service, we’ll help you build and deploy a digital media strategy that will increase sales by working with and nourishing your target market.
• Read more about our thoughts on organic vs. viral strategies here, here and here.

PR & Communications

• media — Traditional media continues to reach millions of business people every day. We use the best digital tools along side tried-and-true strategies to develop and deploy public relations campaigns that actually gets past the wires and picked up in relevant media.
• crisis — If you wait until something explodes (literally or figuratively) to begin the strategic development of your crisis communications plan, it’s too late. We have built and executed strategies in aviation, skiing and restaurant chains (where high-profile bad things happen) that minimize negative impact.

If you are still reading, you may just be interested in hiring us. In order to avoid the spammers and bots, we’ll tell you that you can reach us at: contact-at-nuanceintelligence-dot-com.