nuance intelligence

Ah, AWhere. If you read this regularly (and who isn’t?), you are going to hear a lot about AWhere. But those posts will be talking at some level about what AWhere does, or some cool new application. Let this serve as the ‘what’ post, which I’ll reference time and again.

AWhere is a mapping software company based in Golden, Colorado. John Corbett is their CEO, and has become a friend, co-conspirator, and is now also a client. AWhere creates a new market segment, allowing any user of Excel to create rich, dynamic geographically accurate maps. Previously, large organizations like Monsanto and the Department of Defense hired PhD specialists in GIS, and bought 5-figure licenses for arcane software that puts information into maps accurately. Now you can do it from your laptop.

The benefit of this are really twofold. There are myriad applications in business intelligence and analysis, and equally many in the building and sharing understanding.

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I had a great lunch today with John Corbett, CEO of AWhere and Bill Gail, Director of Strategic Business Development for Microsoft’s Virutal Earth. I’ll have a lot more to say about John and AWhere (disclosure: AWhere is a client of mine) in the days and months to come, and have a ton of respect and excitement about their work.

Today’s discussion ranged from the intersection of virtual maps and virtual worlds like Second Life. Interesting to hear Bill emphasize the cross-platform impact he expects here, combining artifacts of the imagination and real-world information represented in a fully immersive (like SecondLife) view. Continue reading