05 Sep
Breakthroughs In Business Map Mashups
It’s been a great summer over at AWhere, where breakthroughs in geo-analysis, location intelligence and busines map mashups have come one right after another.
- CPG Vision lets category managers at consumer package goods companies visualize the entirety of their Retail Link data from WalMart, and correlate it with demographic data from Neilsen as well as weather data that’s updated daily.
- InSite is AWhere’s big foray into web-based applications, which launched last month. This product completes their primary product line roll-out, and fills the final gap between complex desktop GIS applications and Google Maps.
- The UN Foundation has announced their long-term partnership with AWhere in development of an implementation of InSite that, in the words of UNF’s Senior Malaria Advisor Kevin Starace, “will forever change the game in international aid”.
What’s the nuance?
The power of location intelligence and data visualization is coming on strong. With projects touching the likes of WalMart and the UN Foundation, AWhere is poised to really take off in the next six months.
We expect that business mapping and next-generation of geo-web applications will become one of the big business process stories of 2009. Thought leaders are on board. The system conditions have changed. Tidal wave to follow.
