http://nuanceintelligence.com/advertising-is-not-a-business-plan/ company website for nuance intelligence Mon, 23 Apr 2012 02:38:33 -0700 hourly 1 http://wordpress.org/?v=3.1 http://nuanceintelligence.com/advertising-is-not-a-business-plan/comment-page-1/#comment-176 nuance intelligence » Blog Archive » The Latest Social Network Valuations Thu, 10 Jul 2008 22:07:40 +0000 http://nuanceintelligence.com/advertising-is-not-a-business-plan/#comment-176 [...] MIT’s Technology Review, in my opinion, the ‘Economist’ of tech media, i.e, the ones who have the best writers, do the best research and present it most professionally, has a series of articles this month as part of their Web 2.0 bubble cover feature.  The more relevant article investigates the valuations and advertising assumption, reviewing major financial disappointments at MySpace and Facebook, highlighting ad CPMs in the pennies, and raising the question of whether advertising has any chance of producing meaningful revenue for social networks.  (as I’ve written before, the answer is NO.) [...] [...] MIT’s Technology Review, in my opinion, the ‘Economist’ of tech media, i.e, the ones who have the best writers, do the best research and present it most professionally, has a series of articles this month as part of their Web 2.0 bubble cover feature.  The more relevant article investigates the valuations and advertising assumption, reviewing major financial disappointments at MySpace and Facebook, highlighting ad CPMs in the pennies, and raising the question of whether advertising has any chance of producing meaningful revenue for social networks.  (as I’ve written before, the answer is NO.) [...]

]]> http://nuanceintelligence.com/advertising-is-not-a-business-plan/comment-page-1/#comment-126 nuance intelligence » Blog Archive » Viral Campaigns and Unintended Consequences Wed, 21 May 2008 18:04:01 +0000 http://nuanceintelligence.com/advertising-is-not-a-business-plan/#comment-126 [...] This also connects into my recent post about how advertising is not a business plan. [...] [...] This also connects into my recent post about how advertising is not a business plan. [...]

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